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Competitor Cost Analysis: Survey of Tools and Techniques |
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Authors: James Cypher, Patricia Dears, John Dutton, Martha McCready & Peter Zampino This soft cover document is a survey of tools and techniques which support competitive analysis. These tools have a direct bearing on the development of target costing through their impact on strategy and product pricing decisions. They are also relevant to activity-based management, benchmarking, reengineering, and strategic and competitive planning. |
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