CAM-I

This soft cover document is a survey of tools and techniques which support competitive analysis. 
Product Details...

At the onset of the CAM-I Target Costing Research, there was virtually no English language periodical coverage on the subject. 
Product Details...

In this soft cover document, Professors Foster and Gupta point out the significant disconnection between the focus of marketing and the focus on cost management in most firms. 
Product Details...